If you are interested in reviewing the whole series, here's the place!
Watch the video recaps and download the presentations, bios and more.
Apr-2021: Learn the essential framework of a digital marketing strategy, identifying key targets, and finding the tools that will save you time. Speaker: Dr. Elaine Young from Champlain College.
Apr-2021: In this Lunch & Learn, learn the basics of business insurance, additional coverage options, how to find an agency, and ways to save money with Rick Ouelette & Mindy Bero from CVAIP.
Mar-2021: Join us, along with Will Carlson from Carlson Consulting, LLC as we talk all about Quickbooks Online.
Feb-2020: This session will focus on understanding what cash flow is, its importance, and will give you some tools to analyze and manage cash flow. Speakers: Steve Greenfield & David Mount from SCORE Vermont.
Jan-2021: Focusing on your small business financials to answer what are the important numbers & ratios and what to analyze for your business today and in the future. Speaker: Matt Cleare from Davis & Hodgdon
Dec-2020: With consumers flocking to online shopping, is your business prepared to do online sales? Do you need to pivot expand from traditional brick & mortar to adding an e-commerce component? Watch the recap!
Nov-2020: In a COVID-19 world, let's make sure your pricing is still accurate & realistic while knowing when it's time to adjust for the times.
Oct-2020: In this overview, you will learn the basics of small business financial management.
Oct-2020: Let's convert your dusty old business plan into a working document to keep your business moving forward with the ability to pivot and revise to meet the current challenges we face as small business owners.
Jun-2020: Reviewing best practices for writing on digital outlets and provide some ideas on how you can come across as well-informed without the fear factor with creative copywriter and brand storyteller Jodi Lawaich, of The Write Stuff VT LLC.
Jun-2020: With restaurants & bars are getting ready to reopen, are you prepared? Our speaker, John Parmelee, will talk about the considerations needed to reopen your food and beverage business
May-2020: Let's talk about how to communicate your marketing message with your customers to address their questions and concerns. It's all about seeing from their perspective with a message that is genuine and authentic to your unique business.
April-2020: Interaction and communication can contribute to your profitability. Speaker: Vickie Wacek of BNI Vermont to talk about Communicating Your Way to Profit
Apr-2019: The analysis shows that you need funding. How and where can you get it? There may be several options available - perhaps more than you think! Speaker: Cairn Cross from Fresh Tracks Capital.
Mar-2019: Traditional digital marketing is a thing of the past and having a digital marketing strategy is crucial for growth in most businesses. Speaker: Francois Gossieaux from SCORE Vermont.
Dec-2018: Your business is growing and you are thinking about how to intelligently keep the growth pattern going. Steve Densham from the Vermont SBDC is our key speaker, so please join us for a discussion regarding small business growth!
Apr-2018: Interaction and communication can contribute to your profitability. Speaker: Vickie Wacek of BNI Vermont to talk about: Learning to Communicate Your Way to Profit
Mar-2018: In today’s competitive market, having the right online presence is critical for your small business success. Speaker: Dr. Elaine Young from Champlain College.
Feb-2018: Join us as a panel of experts from SCORE discuss sales. Speaker: Rick Royer, SCORE Mentor and Director of Sales & Marketing for North Star Leasing.
Jan-2018: Without customers, how can a business survive? How do you get customers to your business? The secret is having a solid marketing strategy which speaks to that customer community. Speaker: Cristine Hammer of Hammer Consulting & Copywriting
Dec-2017: In partnership with the VT Small Business Administration (SBA), this session will explain what funding is, how the process works, and how to prepare for funding. In addition, plan on bringing your questions and we will answer and discuss.
Nov-2017: In this session, we will take some of the mystery out of understanding: Cash flow, Income statements, also known as P&L, Balance sheets, ...and "keeping the books" for the success of your business.
Apr-2017: Join us as we talk about the dark side of the internet and how to protect you, your data, your customer and client data, and your business with Jonathan Rajewski from Senator Leahy Center for Digital Investigation.
Mar-2017: Do you know what is the best way to define your online presence for your business? Speaker: Dr. Elaine Young from Champlain College with Panelists: List Wood of Sprout New Media and Denise Dukette of Out of the Office Virtual Assistance and mentor with Champlain Valley SCORE.
Feb-2017: Without customers, how can a business survive? How do you get customers to your business? The secret is having a solid marketing strategy which speaks to that customer community. Speaker: Rick Royer from Northstar Leasing & mentor with Champlain Valley SCORE.
Jan-2017: What is your business identity? Want to learn how to effectively brand your business? Join Pam Knights of Pam Knights Communications as we talking about branding.
Nov-2016: Common pitfalls for the small business owner are knowing tax or legal impacts due to your business type, how to properly keep your accounting books, or even what liability exposures you might have.