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What is your business identity? Want to learn how to effectively brand your business?

Not even sure what the really means?

Cabot is known for Brought to you by 1,200 Farm Families, while Ben & Jerry's beckons you with Deliver Your Tastebuds to a State of Euphoria. Where do you see your position in the marketplace and what differentiates your products or services? What types of words and images represent your business and how would you incorporate them into your brand messaging? In this session, we will introduce you to branding concepts and their importance to your business.  A follow-on workshop will be offered to further explore brand development.

Join Pam Knights of Pam Knights Communications and members from the local Champlain Valley SCORE chapter, as we discuss basic branding concepts for your business.

Recording Date: January 11, 2017